This is something that I have learnt from both The Girls Mean Business (http://thegirlsmeanbusiness.com/) and The Launch Queen (http://www.the-launch-queen.com/ ). You can recycle your content. One piece of content can be used for a lot more things to post. Eg this blog post can be used as an email to your lists. And your emails to your lists can be blog posts. This post can also be posted on Facebook, a Tweet etc, a video, a podcast, the ideas are numerous. This is what I have been doing recently. Any blog posts or emails to my lists, I also Tweet, post on FB, Google+ and LinkedIn, and maybe PInterest.
So, if you have one piece of content, don’t just use it once, use it again on various platforms. Give it a go. This is a sure way of being discovered.