One of the ways to be discovered for what you write, is to appear on someone else’s blog. It can be another author who writes in the same genre as you, or a like-minded writing organisation. Here is an example of what happened to me:
A couple of months ago, I was asked to write a piece for their blog about writing about children with Asperger’s by the blog’s organiser, Debbie Young. She said that she would put it up when my book went live. The post went up last week and you can read it here http://selfpublishingadvice.org/children-asperger-syndrome-autism-books/
Then a couple of days ago Debbie asked on the FB group for ideas on out-of-the box marketing for our books. I posted about wanting do a library event during National Autism Awareness week. It was picked up and put on a blog post, which you can read here http://selfpublishingadvice.org/book-marketing-in-the-dark-wacky-ideas-that-really-work/
After this, I have realised that my biz is now going to be writing children’s book about children with Asperger’s, autism and other health issues, and raise awareness of them by doing events at libraries, if I can.
So, if you know of either an author who writes in the same genre as you or a writing organisation such as ALLi and get the opportunity to write a blog post for them, take them up on it. You never know who might be reading it.